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Conversion Rate is considered one of the essential metrics that help businesses to decide how their website and business are performing. Or we can say it helps in measuring the success of your business. But the conversion rate metric is dependent on various factors, one among them is “Website design...

When it comes to website design then the UI or user interface plays a crucial role in connecting your website with the target audience. A good UI design has the potential to grab more visitors and convert them into paying customers with a goal to encourage them to revisit your website.  Earlier designers used to focus on creating a simple design...

The importance of images on e-commerce, travel, and media websites has been increasing over the time. According to HTTP Archive, on an average, around 64% of a website’s weight is comprised of images. If we are able to reduce the size of these images without reducing the image quality, then it will have a direct and positive impact on page load s...