WooCommerce for Store Owners

Countless themes: Pick the theme that works for you. WooCommerce is designed to work seamlessly with themes you know and love, including each year’s default WordPress themes and many popular themes from around the web.

Built-in blogging: Publish great content and build a strong brand. Use WooCommerce to integrate eCommerce with the world's most popular content publishing platform.

Embed products, checkout and more on any page: Use shortcodes to add your products to blog posts, or create landing pages that go straight to checkout.

Categories, tags and attributes make products easier to find: Help customers find what they want by adding tags to describe a product. Add attributes like size so customers can search for items most relevant to them.

Unrestricted customization: Edit any part of your site – from the homepage layout to the buy button – to stand out from the crowd.

Product ratings and reviews: Show customer feedback directly on the product page, including a ‘Verified Owner’ label.

Customize for your location: Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.

Product sorting and filtering: Let customers sort products by popularity, newness, rating, price or attribute to find the right fit.

Unlimited images and galleries: Include any number of photos to show off your products. Set a featured image to highlight the best photo site-wide.

Unlimited products: Add as many products as you want to sell - your only restriction is your inventory.

Physical, digital, or both: Sell physical products that will ship to a customer, digital products they can download or any combination of the two.

Affiliate products: Show products available on other sites with an affiliate link for customers to purchase them.

Unlimited variations: Offer any number of variations (like color, size, fabric and so on) for a product with the option to set prices, stock and images for each variation.

Import and export products: Add and update product information like name, short description, regular and sale price, and more using a CSV file.

Built-in payment processing from leading providers: Take payments via Stripe and PayPal. Accept credit cards, Direct Bank Transfer, checks or Cash on Delivery.

Shipping options: Give customers the option of pickup, local delivery or shipping. Restrict options available based on customer location.

Shipping rates: Set a flat rate or define specific rates for different products, like extra charges for heavy products. Calculate and show the right rates to customers at checkout.

Free shipping: Offer free shipping for certain products or certain locations - the choice is yours.

Geo-location support: Auto-detect your customer's address to make shipping and tax calculations simpler.

Tax options: Show taxes based on your customer's shipping address, billing address or your store’s base address. Automatically calculate major country and state tax rates.