The Benefits of Subscriptions for B2B Ecommerce
Subscription-based ecommerce is increasingly popular for consumer goods. Examples include grocery products, pet supplies, and beauty items. But B2B merchants can offer subscriptions, too.
B2B sales are traditionally relationship-driven — a sales rep interacts with a buyer. That dynamic som...
Covid-19 Accelerates Change for B2B Distributors
Last year, in “How to Prosper as a B2B Distributor,” I addressed the urgent need for wholesale distributors to evolve. I explained the necessity of migrating to a self-serve digital shopping experience, where buye...
Understanding ‘Explanations’ in Google Ads
You may have noticed blue, hyperlinked performance stats recently in your Google Ads interface. This is a new feature called “explanations.” In this post, I’ll explain explanations and how they can improve results.
From the Google Ads Help section:
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B2B Ecommerce That Doesn’t Break the Bank
Covid-19 is forcing a dilemma on many B2B merchants. They realize a robust ecommerce presence is critical to long-term viability. But they are understandably hesitant to spend money amidst the pandemic on meaningful digital upgrades.
It doesn’t have to be one or the other, however. B2B sel...
6 ADVANTAGES OF INTEGRATING A MAGENTO BLOG
If you are using Magento CMS and selling products via ecommerce store then Magento blog plays and important part as you can showcase different blog articles to your customer and keep them up to date. As we know Blogging plays a very important role to ensure you get good number of visitors which further enhances the traffic on your website and fu...
Your Customers Have Adopted Digital Payments. Have You?
Digital payments are becoming more popular as shoppers increasingly rely on their smartphones to help manage their money. Retailers are responding by giving customers a more seamless experience at checkout – both online and in brick-and-mortar stores.
With platforms like Facebook, Instagram, Pinterest, and Snapchat adding more eCommerc...
Are you ready for the Christmas 2018 peak period?
As you hopefully bask in the good weather of summer, it hardly seems the time to be thinking too hard about Christmas 2018. But, actually your ecommerce plans should be well underway. Are you making serious preparations already?
The Christmas shopping period, especially for the price-concious, is widely ack...
How to do SEO optimisation for image search
SEO is often seen as a bit of a black art and many proponents of SEO are still giving advice which, whilst still valid, is outdated and misses out on how new technology has developed. That not only applies to traditional text based SEO but also to SEO optimisation for image search.
There are two distinct ...
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