5 Ways to Boost January 2021 Retail Sales
For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more.
Here are five tactics to try.
Boosting January Sales
Feature buy now, pay later. In November, the National Ret...
Cdiscount enters second-hand market with Cdiscount Occasion
Cdiscount have recently launched Cdiscount Occasion, their new second-hand products platform. The move shows how Cdiscount are now attempting to capitalize in an area of high consumer demand.
Cdiscount Occasion will allow the sale of used items from a range of categories including tech, fashion, home decor, leisur...
When to Apply Google Ads Recommendations (or Not)
The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations to help. These include changes to core account components, such as:
- Keywords,
- Ad copy,
- Budgets,
- Bidding...
The Benefits of Subscriptions for B2B Ecommerce
Subscription-based ecommerce is increasingly popular for consumer goods. Examples include grocery products, pet supplies, and beauty items. But B2B merchants can offer subscriptions, too.
B2B sales are traditionally relationship-driven — a sales rep interacts with a buyer. That dynamic som...
Covid-19 Accelerates Change for B2B Distributors
Last year, How to Prosper as a B2B Distributor, I addressed the urgent need for wholesale distributors to evolve. I explained the necessity of migrating to a self-serve digital shopping experience, where buyers can find, evaluate, and order products anytime. The experience could include live chat for ...
Understanding ‘Explanations’ in Google Ads
You may have noticed blue, hyperlinked performance stats recently in your Google Ads interface. This is a new feature called “explanations.” In this post, I’ll explain explanations and how they can improve results.
From the Google Ads Help section:
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B2B Ecommerce That Doesn’t Break the Bank
Covid-19 is forcing a dilemma on many B2B merchants. They realize a robust ecommerce presence is critical to long-term viability. But they are understandably hesitant to spend money amidst the pandemic on meaningful digital upgrades.
It doesn’t have to be one or the other, however. B2B sel...
6 ADVANTAGES OF INTEGRATING A MAGENTO BLOG
If you are using Magento CMS and selling products via ecommerce store then Magento blog plays and important part as you can showcase different blog articles to your customer and keep them up to date. As we know Blogging plays a very important role to ensure you get good number of visitors which further enhances the traffic on your website and fu...
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