Why Image Alt Text is Important for SEO


Alt text is vital for search engines to enable them to better understand a page and provide people with the best possible results when they are searching online.

What is Alt Text?

Alt text, also known as an alt attribute, alt description or alt tag, is a snippet of detailed information describing what an image shows. The origin of settin...

What is a title tag and why is it important?


The title tag is one of the central elements of search engine optimization strategy, and one that is the most commonly used, easily modified and optimized. If you're new to HTML, it can be somewhat confusing. But if there's any HTML tag you absolutely have to know, it's the title tag. Basically, the title tag names your website and tells search e...

The 9 Big Benefits of Live Chat for Customer Service Teams


Customers say that they prefer live chat over social media, email, and even phone support when asked about their preference for support channels. Why? Live chat support is fast, efficient, and convenient.But the benefits of live chat stretch far beyond just giving your customers a faster and more convenient way to get in touch with your cust...

What Is Web Performance Monitoring?


Web Performance Monitoring is the practice of analyzing and monitoring websites to make sure they display the most important content as quickly as possible, load their pages at consistent speeds, and don’t suffer unexpected downtimes. It is directly related to Web performance optimization (WPO) and is, essentially, the art and science of...

Mailchimp Email Marketing: A Look At The Tool’s Features


Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. From building and establishing customer relationships to sending the right message at the right time with automation, investing in an email marketing tool will streamline your marketing efforts and generate impressive results. ...

Magento Community vs Enterprise vs BigCommerce: What’s the Right Choice for Your Business?


If you’ve been following the Magento platform, either as a user or potential user, you may be familiar with some big news that occurred in June of 2020. At this time, Magento officially sunset their original Magento 1 products. This means that they are no longer offering support or providing security patches for Magento 1.X.If Magento 2 is t...

The Importance of Google Analytics


Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website. ...

Why is the sitemap of your website important?


A sitemap is as crucial to planning a new website as a map is to planning a road trip. Without it, both your trip and the user's journey through your website could encounter unplanned and potentially unpleasant stops. As the name implies, a sitemap is a visual representation of your website, ai...