5 B2B Ecommerce Trends for 2021


B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry’s digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive.

All of these c...

eBay PPE Portal shipments accelerate this Autumn


Back in April as the first wave of the Coronavirus pandemic hit hard, the Army, NHS and Department for Health and Social Care (DHSC) came calling, looking for a partner to build a platform to distribute PPE across the nation. eBay immediately stepped up to the plate to deliver an eBay PPE Portal in record time and a host o...

The 5 C’s of Ecommerce Marketing


The 5C marketing framework provides a structured way to evaluate and describe a business’s position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.

Ecommerce businesses — B2B wholesalers, direct-to-consumer brands, ...

Cookieless Browsers Will Upend Ad Tracking


Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to “marketing mix modeling,” a 70-year-old technique.

Most digital marketers depend on some form of multi-touch attribution (MTA) modeling to measure the eff...

Your Ecommerce Platform Can Help with That


The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations.

Evidence of this trend can be found in Shopify’s June 30, 2020, quarterly report. The company achieved a 28-percent increa...