Privacy Concerns Will Increase the Value of Content Marketing
Increased emphasis on personal privacy, particularly with changes to Apple’s Identifier for Advertisers and the probability of cookie-less browsers soon, could increase the need for content marketing.
Content marketing is already popular. This is especially true for B2B, where manufacturers,...
Google Ads Decreases Search Terms Visibility
In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to “maintain our standards of privacy and strengthen our protections around user data.” Google posted this announcement (I’ve added the italics):
